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ROYAL ENFIELD’S 125TH YEAR COMMEMORATED WITH UNVEILING OF A WORLD ORIGIN SITE PLAQUE IN REDDITCH

Redditch, England: Date 23/06/2026: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has celebrated the brand's historic British roots in Redditch, England, with the installation of a ‘World Origin Site’ plaque, marking the legacy of Royal Enfield’s first factory location in this 125th anniversary year.

The unveiling took place at the site of Royal Enfield’s Hunt End Works, on what is now known as Enfield Road, with motoring journalist and TV personality Richard Hammond joining Redditch Mayor Susan Eacock; flanked by members of the local community, Royal Enfield staff, Riders Club members and surviving workers from the original Redditch manufacturing plant.

DROP ALERT: REGISTRATIONS OPEN FOR THE LIMITED EDITION ROYAL ENFIELD SHOTGUN 650 x ROUGH CRAFTS MOTORCYCLES

Royal Enfield, the global leader in the mid-sized motorcycle segment, today commenced the registrations for its limited edition Shotgun 650, created in collaboration with the celebrated custom builder – Rough Crafts. Inspired by the bespoke custom motorcycle ‘Caliber Royale’, this limited-edition Shotgun 650 was first showcased at EICMA 2025 followed by its showcase at Motoverse 2025, and has since generated excitement globally.

ASCENT OF THE ICON: ROYAL ENFIELD HIMALAYAN CONTINUES REDEFINING ADVENTURE TOURING WITH RECORD GLOBAL SALES

Marking a defining moment in its journey, the Royal Enfield Himalayan 450 recorded its strongest year yet, with an annual sales growth of over 53% (excluding India), reinforcing its place as a trusted, go-anywhere machine.

First introduced in 2016, this year celebrating 10 years of production, the Himalayan marked Royal Enfield’s entry into the 400cc segment with an entirely new form factor. One that reimagined capability as an everyday companion, equally at ease on highways, city streets and the road less travelled.

Royal Enfield Recognised as World's Third Strongest Auto Brand

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has been ranked the 3rd strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report. The recognition places Royal Enfield amongst the world’s most admired automotive names and strengthens its position as a truly global Indian brand, one that continues to shape the future of motorcycling while staying true to its timeless spirit.

Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while recording a remarkable 30% surge in brand value to USD 1.2 billion.

Royal Enfield Bullet 650 Price & Availability Confirmed

Royal Enfield has confirmed the UK pricing and availability for the Bullet 650 with a price of £6,749, set to arrive in UK dealerships this week.

The Bullet stands as one of the world’s oldest motorcycles in continuous production, now in a new powerful 650cc Twin incarnation, a lasting tribute to its impeccable British lineage and indomitable Indian soul, carrying its legendary DNA forward in every detail.

2026 ROYAL ENFIELD GUERRILLA 450 APEX: SPORTIER PERFORMANCE MEETS URBAN AGILITY

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the new 2026 Guerrilla 450 APEX models for EMEA markets, a sharper, more focused expression of its street-performance roadster.

Back by Popular Demand: Royal Enfield Announces New Season Finance Offers

Royal Enfield, the world's longest-running global motorcycle brand in continuous production, is marking its 125th year with exciting news for riders: the continuation of its highly popular finance offers, now available until June 30th 2026, helping customers "bring in the spring" with attractive deals.

Royal Enfield ‘Custom World’ Busted Knuckles Build Off Europe

Busted Knuckles Build Off (BKBO) to showcase creativity and bespoke design utilising the Shotgun 650 as a base motorcycle.

Six Royal Enfield dealerships selected as BKBO finalists from more than 600 outlets across the EMEA region.

Final builds to be revealed at the Bike Shed Moto Show in London, 22nd to 24th May, with a public vote and expert panel to decide the BKBO winner.

Royal Enfield Launches First Authorised Service Centre to Enhance UK Rider Support

The first official Royal Enfield Authorised Service Centre opened in Chichester at Mono Motorcycles on the 29th March.

Royal Enfield is looking to open further Authorised Service Centres across the UK, in a strategic rollout focusing on providing owners with service options reached in a reasonable time and distance from home.

Royal Enfield Awards: Celebrating the UK’s Top Community-Led Dealerships

Royal Enfield, the world’s oldest motorcycle brand in continuous production, celebrated its commitment to fostering a vibrant and inclusive motorcycling community by announcing the winners of its first annual Riders Club of Europe (RCE) Awards.

These UK dealerships have been officially recognised as the best in the country for their exceptional dedication to building the Riders Club of Europe through local community engagement and riding opportunities.